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Posts tagged 'creativity'

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Should business & creativity intersect?

By Tim Muprhy 9 months ago No comments

We tend to think of creativity being the domain of artists. Business people – especially entrepreneurs - are regularly called on to be creative and innovate, to come up with new ideas, test and implement them if they work.

Here’s a fascinating bit of insight into creativity – George Land did some research years back using a test developed for him by NASA to determine the creativity of children in various age groups. They used a numbered scale and considered anyone who got 10 out of 10 to be a genius.

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