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Murphy Letter - Starbucks to Deliver?

By Tim Muprhy 6 months ago No comments

The Unique, The Interesting and The Productive.

***Teleportation a Reality***

Ok, so it’s not how Star Trek portrayed it. But teleportation apps likeMeerkat, (an app that allows you to see the world through someone else's eyes in real-time) are gaining ground right now. Here are a few more ‘teleportation’ apps to check out.

Swap photos with strangers across the globe on Tworlds, explore the world by drone on TravelbyDrone, Or create a virtual house partywith your friends on Teleparty. See more in the Teleportation Apps collection here.

star trek teleportation pad photo

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***Business Factoids***

  • Walmart, Kmart and Target all started in 1962.


  • The company 3M spends $1.8 B a year on research and employs 8500 researchers world wide. 3M is the manufacturer of scotch tape and sticky notes and many other less obvious products like medical equipment.
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***Sales Tip of the Month***

When a customer comes into your store or Showroom, don’t ask “Can I help you?”

Reason: You never want to ask a question to which the answer can be “no.” The almost automatic response to “Can I help you?” is No, I’m just looking” – a reply designed to ward off sales pressure.

Instead, ask customers: “What brings you into our store today?” or “How can I help you?” The normal response is for them to tell you what they are looking for, which is what you wanted in the first place.

-Robert Bly
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***Could it be True? Starbucks to Deliver***

Pizza joints and Chinese restaurants have been doing it forever. Flowers show up at doorsteps on holidays and birthdays, and Amazon jumped into the delivery game with its mobile grocery service. Now Starbucks is joining the ranks, delivering a morning jolt to you office chair, all with the push of a button on your smartphone.

Testing the new service in Seattle and New York City, Starbucks is unrolling the delivery option during the second half of 2015. Starbucks is requiring that people join its loyalty program and use its mobile payment app in order to use the new service.

In Seattle, Starbucks’ beverages and pastries will be delivered by Postmates, a San Francisco startup that specializes in on-demand delivery. Pretty much like Uber, Postmates relies on technology and part-time workers with their own bikes and cars to deliver food and merchandise.

In super-dense New York, Starbucks will try a different approach, which it calls “green apron delivery.” That uses employees of a Starbucks inside an office building, delivering just within the building itself. The first test will take place in the Empire State Building.

Brotman also said Starbucks will launch mobile ordering in Canada and a pilot test in the United Kingdom before the end of the year.

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***Quote***

“You have to learn the rules of the game. And then you have to play better than anyone else.”

-Albert Einstein

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***Native American Art***

The New York Times recently published a beautiful and moving review of its current exhibit “The Plains Indians: Artists of Earth and Sky.” Exhibited in the show are some of the earliest surviving Native American works of art, which left America for Europe long ago. 130 pieces total (on loan from more than 50 international collections), the show includes exquisite drawings, beadwork, pottery and clothing.


Reviewer Holland Cutter states, “It’s a cliché to say that Native Americans were particularly in tune with nature. But everything in the show backs up this idea. You’re not in a humanist world where man is central, the crown of creation. You’re in a creaturist universe, where humans are just one more beast, and the most aggressive of all.”

Indeed, the depictions portray a people with an emotional connection to nature and animals – images of animals are ever-present, some through actual remnants of an animal, such as feathers or skin. But, in other works you see that the artist regarded the animal as having “sensitivities and knowledge beyond a human’s range.”

A slide show of some of the exhibits can be viewed here.

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***Groupon – New Avenue for Film Distribution***

He’s no Spielberg, but Chicago-based newbie Movie Producer, Brian McCormack, has some forward thinking ideas around film distribution.

To grow his distribution options, McCormack has orchestrated a release strategy for his golf comedy, "The Squeeze" that includes an agreement with Chicago-based Groupon to offer a digital download of the movie.

McCormack's choice of Groupon was no accident – the movie producer was an early investor in Groupon. Financial interests notwithstanding, McCormack believes that Groupon could serve as another convenient and valuable way to connect movie lovers with small-budget movies like “The Squeeze” (which was made for only $10 million).


McCormack is starting small with his Groupon download experiment — making the movie available for download in just 11 markets when the online deal company operates. To entice more people to download the movie, McCormack plans to pair "The Squeeze" with golfer Tom Watson's "Lessons of a Lifetime" instructional golfing video and sell the double-bill download, as it were, for $22.

Right now McCormack expects to make the deal available on Groupon on Apr. 16, the day before the film is released in select movie theaters. But in an interview today, McCormack said that date is still "fluid." McCormack declined to say how the download proceeds would be split between him and his co-producers and Groupon.

-March 17, 2015 – Bizjournals.com

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***110 Million in Investment Funds for ‘Nextdoor’***

San Francisco has another $1 billion startup on its hands.

Nextdoor, a social-networking platform that connects neighbors in local communities, announced that it has raised $110 million in fresh funding from investors including Redpoint Ventures and Insight Venture Partners, creating an estimated value of $1.1 Billion.

A network for so-called "microcommunities," Nextdoor’s platform provides an online forum for community members to organize neighborhood events like block parties, post fliers about lost pets

or post about an upcoming yard sale, for example.


Click here to find your neighborhood.

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***Resistance***

Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance.

RESISTANCE is an engine of destruction, programmed from the factory with one object only: to prevent us from doing our work.

RESISTANCE is not out to get you personally. It doesn’t know who you are and it doesn’t care. Resistance is a force of nature. It acts objectively. Though it fools malevolent, Resistance operates with the indifference of rain.

- Steven Pressfield, The War of Art



There is…

Resistance to Reality – in favor of the way we think, believe or feel someone or something should be the way something should operate.

Resistance to the Work That Needs Doing – in favor of wishful thinking and false hope for some hidden secret, easier, faster way.

Resistance to Behaviors and Disciplines Required of Winners – in favor of finding a way to “cheat” and have our cake and eat it, too.

Resistance to the Impersonal Objectivity of Money - in gavor of neediness, entitlement, religion or metaphysics, or hope for luck – one way or another, “rubbing the Buddha for money”

Resistance to Success &/or Wealth – what I call “Wealth Inhibition.” This can be feeling un-deserving or unqualified, a pretender, and emperor with no clothes dependent on an insane constituency; it can be fears of the unknown, of loss (of friends or honor or reputation or self) – a reluctance to leave the old, familiar neighborhood. It can be negative ideas about money and wealth, effectively commanding your subconscious sentries to keep it away.

-Dan Kennedy
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***Drones Taking Over Skilled Labor Positions***


From Japan to the US, labor shortages are becoming a serious problem. Eighty-three percent of USconstruction companies report that they have trouble hiring skilled workers. Japan is also facing the similar situation due to the country’s aging population.

Flying robots are already performing survey and mapping related tasks on construction sites, but researchers feel that they have a greater role to play when it comes to construction.

Komatsu plans to solve the problem of the labor shortage in Japan by letting drones, driverless bulldozers and excavators do the work. Komatsu is one of the world’s largest manufacturers of heavy machinery for construction.

Komatsu launched a new business called ‘ Smart Construction,’ to lease and operate the devices for customers.

Komatsu plans to use San Francisco-based drone service providerSkycatch’s services to deploy UAVs on construction sites. The UAVs will conduct surveys to produce 3D models of the terrain. Komatsu’s unmanned machines will then use these models to start digging and moving earth as per design plans.

-Industrytap.com
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***Chinese Government Censors U.S. TV***

The Chinese people love American TV! Hundreds of millions of Chinese citizens download or stream shows like Downton Abbey, The Walking Dead & The Big Bang Theory. The Government, however, is cracking down and is applying the same restrictions it applies to traditional media.

In December, China’s State Administration of Press, Publication, Radio, Film and Television announced that the days of unregulated online video were over. The targets were clear. This was an action aimed at foreign television, specifically programs showcasing sex, violence, or extramarital affairs and basically anything else Chinese viewers like.

-Fortune.com
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***A Marketing Tip…From Your Waiter***

If you give your customers a little something extra, They will reciprocate by spending more money with you.

Reason: The customer feels indebted.

For instance, in one study, when restaurant waiters gave their customers two free mints with the check, tips increased 14%.

-Robert Cialdini, Influence

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***1 Million B2B Sales Jobs to Vanish by 2020***

Business researcher, Andy Hoar, dropped a bomb at the 2015 Forrester Sales Enablement Forum. Of the 4.5 million B2B salespeople in existence today, he states that he believes “one million jobs will be net displaced by 2020,

However, not all types of B2B salespeople will be impacted equally. Hoar identified four main seller archetypes, listed in order of representation in the overall population.

  • Order takers: Salespeople who work with a non-complex buyer dynamic a non-complex product or service.
  • Navigators: Salespeople who work wiith a complex buyer dynamic and non-complex product or service.
  • Explainers: Salespeople who work with a non-complex buyer dynamic and complex product or service.
  • Consultants: Salespeople who work with a complex buyer dynamic and complex product or service.

Of these personas, order takers are projected to take the biggest hit in jobs lost, according to Hoar.

"Order takers are in the cross hairs, because if [a buyer] knows what they want and they're ready to buy it, just give it to them," he said. "Enable them to buy it -- don't create friction." These salespeople stand to be displaced by self-service portals.

Explainers are the second most at-risk group, thanks to sophisticated company websites. "If you look at really compelling websites, they provide things like how-to videos, detailed facts, and user-generated content," Hoar said. "So as technology gets better at explaining things, we don't need humans to explain any more."

Navigators will take a small hit due to the rise of tools and integrations that streamline procurement. While 91% of B2B buyers in a Forrester survey said they would like to interact with a salesperson on price negotiations, Hoar said he sees "a clear trend toward software and algorithms doing more of that."

But there was one bright spot -- the consultant category is expected to grow instead of shrink, according to Hoar.

"Consultants are a qualitatively different bunch of people," Hoar said. "They can explain abstract concepts; they can solution sell; they can build relationships. They're true consultants."

So while this research doesn't spell the demise of all salespeople, it certainly puts a date on the death of the traditional salesman. What should companies do to mitigate the impact on their sales teams?



Hoar offered a few suggestions. First, he recommended scaling back on field sales in favor of inside and online models, especially in the "order taker" category.

In addition to changing sales models, he also suggested reexamining business models. "The reality is a lot of B2B companies we talk to are getting out of the product business entirely – they're now doing services," he said. Lastly, he advised that organizations embrace technology and adopt new tools to radically alter their sales operations.

As for individual reps? "Not everybody's going to make it," Hoar acknowledged. While much of the burden of reskilling salespeople falls on companies in the form of reimagining sales and marketing processes, salespeople would be smart to start tweaking their personal techniques today. Your job might depend on it.

- This was originally posted on the Sales section of Inbound Hub
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***Stay Healthy with this Green Detox Smoothie***

If you have trouble getting your greens down or just need a nutrition boost along with increased energy - try this recipe. Our tech master swears by it and drinks it every morning!

Keep watch for more unique, interesting and productive news next month!

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